Press Release
Tenon is voted UK’s best B2B brand
18 May 2005 - Tenon, the leading accountancy firm and business advisers to owner-managed and private businesses, has this week been voted the UK’s best B2B brand in a survey carried out by B2B Marketing magazine, beating high-profile brands including Accenture, HP and Cisco.
Anna Nixon-Smith, Associate Director of Marketing of Tenon, comments:
"A key objective for our new branding was to echo the strength of the partnerships we develop with our clients. It uses a much more personal, welcoming approach, which illustrates who we are and what we do. We think this differentiates us from our competitors, in what is a crowded marketplace, so we are delighted to receive this recognition by the survey carried out by B2B Marketing magazine for our brand."
Nominated brands had to meet the following four criteria:
- > Relevancy: It must provide goods and services people want and need
- > Outstanding: It must be differentiated in appearance and results – it must stand out and outperform
- > Ambitious: It must raise the bar and lead the category – raise expectations
- > Deliverable: It must deliver its promises – the experience must match the sell
Joel Harrison, Editor of B2B Marketing Magazine, adds:
"B2B marketing faces different challenges to those faced in 'consumer' marketing. Tenon has met these challenges head-on, with a corporate identity which stands out and creates differentiation. They clearly recognise the value and importance of branding and deserve to be winners of the poll for the UK’s Best B2B Brand."
Tenon launched its new corporate identity in October 2004 and received over a third of votes in the poll.
Ends.
For further information, contact Rebecca or Natasha on 020 8875 2684 or email rebecca@saltlondon.com or natasha@saltlondon.com.
Notes to Editors
Tenon is a leading provider of accounting and business advice to owner-managed and private businesses.
Tenon provides clients with expertise in Business Services, Tax, Financial Services, Corporate Finance, Recovery, Outsourcing and Forensic Accountancy.
Tenon has 1,400 staff operating through a network of 27 offices offering local expertise with the backing of a national plc. This is reflected in our status as a UK Top 10 accounting firm.
For more information on B2B Marketing magazine visit www.b2bm.biz.
